Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Digital
Feb 28, 2018
T.O.M. Tweets
Digital
Nov 16, 2017
T.O.M. Tweets
Digital
Oct 27, 2017
T.O.M. Tweets
Digital
Oct 12, 2017
T.O.M. Tweets
Just Published
Advertising
1 day ago
When the sellers of joy become its custodians
Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
1 day ago
Five rules for crafting a high-impact festive campaign
As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
When creativity meets code: The human algorithm problem
As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
Apple keeps crown as world’s top brand, even as ...
Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.
