Who says that the advertising industry is creepy? #icom18 last 3 case studies:
-Using cell tower data to verify location targeting
-Driving visits to a restaurant via a location based ad network (tracking where folks go and serving them ads)
-Targeting 8-12 year olds with videos
Amazing gala awards evening @icomglobal .. great people, great food, great spot! #icom18 @andreasc pic.twitter.com/3bTa7GEtBE
— Leah Pope (@Leah_Pope) April 11, 2018
Maybe it’s just me but slides like these make my day. Great session from John Gim @RAPP and Kajal M. @mindshare #icom18 pic.twitter.com/ERvRB2btqf
— Ron Pinelli (@rpinelliMRC) April 12, 2018
90% of worlds data has been created in the last 2 years #icom18
— David L. Smith (@mediadls) April 10, 2018
And... Just landed in San Sebastian!!! ���� #icom18 #icomhackathons18 pic.twitter.com/kNpKLtSNyt
— Marjolaine Fortier �� (@Marjo) April 6, 2018
This location panel definitely one of the more insightful parts of today’s agenda at #icom18. Mobile location enables a bridge between physical & digital worlds. Its unsurprising to hear about such significant ROI! pic.twitter.com/abDZWv68uv
— Tim Norris (@theholyhost) April 11, 2018
#icom18 #icomglobal Great panel on cross device measurement moderated by @GayleFuguitt. Structuring measurement across devices; get the right audience on devices; deterministic vs probabilistic; accurate identity graphs— @rpinelliMRC, @JacobLachmann, @mykeulbi, @marc_c_fanelli
— George Ivie (@gwivieMRC) April 11, 2018
Another tough night in the office! Actually in the wonderful San Sebastián working on #icom18 with @BenGalley pic.twitter.com/UtknUFF5Os
— Soaring Worldwide (@SoaringWW) April 11, 2018
San Sebastián weather helps drive healthy attendance at fantastic Disruption session! @icomglobal #icom18 Thankyou @Accenture Nikki Mendonca and @Tesla Jorge Milburn for holding attention with different style but equally compelling approach. pic.twitter.com/A0wW31Bk0i
— UKOM (@UKOMAPS) April 11, 2018
Catching-up with @jzubiaurre from @dastatu around #Pintxos in Donostia prior to #icom18 pic.twitter.com/77LbIDnyh7
— René Dechamps (@rdo) April 6, 2018