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Some tweets that caught our attention this week
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Its new campaign calls time on tech talk and hidden terms, questioning whether AIoT is clarity—or just clever marketing.
INSIDE THE AD: In a market obsessed with speed and cashback, Airtel Payments Bank’s latest campaign urges Indians to slow down—and bank smarter.
This year’s awards spotlighted a sharper marketing ethos; where AI, inclusion, and measurable impact outshone hype, vanity metrics, and fleeting creative dazzle.
The short film, conceptualised by Maitri Advertising Works for Mathrubhumi, has already sparked significant public debate.