Dentsu International launches Dentsu Creative, Ajay Gahlaut gets extended role

The agency has consolidated DentsuMB, 360i and Isobar into one global creative network

Jun 21, 2022 04:31:00 AM | Article | Campaign India Team

Dentsu international has announced the launch of its new global creative network 'Dentsu Creative', at Cannes Lions 2022. 
With this launch, the netwok aims to simplify client engagement and inject creativity in everything that dentsu international does, backed by a depth and breadth of creative capabilities.
For this, the global creative network has united its creative agencies, including dentsuMB, 360i and Isobar. 
Prior to this, the network's creative hero brands - dentsuMB and the Isobar India Group worked independently, under the common leadership of Ajay Gahlaut, group chief creative officer, Dentsu Creative and Amit Wadhwa, CEO India, Dentsu Creative.
Gahlaut will now also be in charge of infusing creativity across the media and CXM besides in India.
However, the process of complete integration in India is set to happen by December 2022. 
Wadhwa said, “Dentsu has over the years, time and again demonstrated innovation through creativity. With Dentsu Creative, we will unite our creative talent under one brand; this will further simplify client engagements and strengthen our creative prowess. Moving with times is important and now is the time to transform brands and businesses through the lens of Modern Creativity. Dentsu Creative ensures the best output for our clients and the best opportunities for our people, which is the most exciting part for me.”
Gahlaut added, “With Dentsu Creative, we will transform the creative face of dentsu as a network. As we add Modern Creativity to all the disciplines within the network and combine them, we will create a new-age powerhouse. Our aim is to bring profit and purpose together for our clients and our people. This is what the industry has been waiting for, and we are the forerunners of this breakthrough. Exciting times ahead!”