Campaign India Team
Dec 01, 2020

Suvarna News re-branded as Asianet Suvarna News

Aims to add Asianet News' regional and equity to the channel

Suvarna News re-branded as Asianet Suvarna News
Suvarna News is being re-branded as Asianet Suvarna News. With this move, the Asianet News Network signals its intent to bring Asianet News’ regional and national equity to the 12-year-old Suvarna News. 
With its tagline, ‘Straight, Bold and Relentless’, the re-branded channel aims to build gains in the Kannada news broadcasting industry.
Abhinav Kare, CEO, Asianet News Media and Entertainment, said, “Suvarna News has rapidly emerged as a strong player in the region and established its leadership in the news broadcasting space. The brand has been pivotal in the state and its people, empowering the citizens through insightful and impactful reporting. With the addition of Asianet News in its identity, Asianet Suvarna News will derive better recall, leverage Asianet News Network’s national advantage and more importantly it will establish stronger credibility that is unmatched in the region.”
Rajesh Kalra, executive chairman, Asianet News Media and Entertainment, added, “We are witnessing a shift in consumer behaviour over the recent past. It is important for news broadcasters to be sensitive to this shift. With shrinking attention span and ever evolving viewership behaviour, presenting well differentiated verified content will be the key to better engagement. Asianet Suvarna News is doing exactly that and will continue to deliver on the back of its well-researched content strategy."
Campaign India

Related Articles

Just Published

13 minutes ago

MediaCom unveils global repositioning, logo rebrand

Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year

36 minutes ago

Dentsu reportedly looking to sell Tokyo HQ

A sale could yield close to US$3 billion and be one of Japan's biggest real estate transactions ever, according to published reports

43 minutes ago

Ogilvy hires Steve Soechtig to lead global ...

Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025

55 minutes ago

Star Sports gets Boman Irani to sabotage English ...

Watch the film conceptualised by the in-house team at Star Sports here