Suvarna News is being re-branded as Asianet Suvarna News. With this move, the Asianet News Network signals its intent to bring Asianet News’ regional and national equity to the 12-year-old Suvarna News.
With its tagline, ‘Straight, Bold and Relentless’, the re-branded channel aims to build gains in the Kannada news broadcasting industry.
Abhinav Kare, CEO, Asianet News Media and Entertainment, said, “Suvarna News has rapidly emerged as a strong player in the region and established its leadership in the news broadcasting space. The brand has been pivotal in the state and its people, empowering the citizens through insightful and impactful reporting. With the addition of Asianet News in its identity, Asianet Suvarna News will derive better recall, leverage Asianet News Network’s national advantage and more importantly it will establish stronger credibility that is unmatched in the region.”
Rajesh Kalra, executive chairman, Asianet News Media and Entertainment, added, “We are witnessing a shift in consumer behaviour over the recent past. It is important for news broadcasters to be sensitive to this shift. With shrinking attention span and ever evolving viewership behaviour, presenting well differentiated verified content will be the key to better engagement. Asianet Suvarna News is doing exactly that and will continue to deliver on the back of its well-researched content strategy."