Was chief executive officer
Sushil Matey, chief executive officer, Indian Society of Advertisers, has moved on from his position at the organisation. Sources close to the development have confirmed the development.
Matey joined the ISA two years ago.
In a career spanning 33 years, Matey has had stints with Livpure, H&R Johnson, GE, Godrej, Schnieder Electric and Masco Corp among others.
His next destination is yet to be finalised.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
IPG Mediabrands is the incumbent on the account.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
The holdco’s cost-cutting reductions in workforce and office space led to profit.
By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
