Advertising Digital
Omar Oakes
Feb 04, 2020

Super Bowl ads: Amazon, Facebook, Google, TikTok and Microsoft

Amazon and Google used very different approaches, but both chose to focus on voice assistants for their most high-profile ad campaign of the year.

Amazon and Google: took different advertising approaches

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

India 2030: Middle class majority to fuel shift to experience-led spending

5 India 2030: Middle class majority to fuel shift to experience-led spending

Can sound make you taste spice? 7UP thinks so

6 Can sound make you taste spice? 7UP thinks so

Beyond the follower count: When influence meets due diligence

7 Beyond the follower count: When influence meets due diligence

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

9 The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

IPL ads: High stakes, low recall, and smarter plays

10 IPL ads: High stakes, low recall, and smarter plays

Related Articles

Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC
Advertising
Nov 29, 2024
Staff Reporters

Global ad spend to hit $1.08 trillion in 2024 as ...

IPG unites agencies and clients under all-in-one data platform ‘Interact’
Advertising
Oct 21, 2024
Robin Langford

IPG unites agencies and clients under all-in-one ...

‘Marketing is the fuel to the fire of consumerism’: Former Amazon veteran Maren Costa
Media
Mar 03, 2025
Rahat Kapur

‘Marketing is the fuel to the fire of consumerism’: ...

Amazon's ad business soars, reaching US$56 billion in 2024
Advertising
Feb 07, 2025
Matthew Keegan

Amazon's ad business soars, reaching US$56 billion ...

Just Published

Cheil India restructures as Cheil SWA Group
Advertising
15 minutes ago
Campaign India Team

Cheil India restructures as Cheil SWA Group

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.

WPP eyes India for growth as global revenue faces headwinds
Advertising
2 hours ago
Vinita Bhatia

WPP eyes India for growth as global revenue faces ...

CEO Mark Read outlines AI strategy, India expansion, and four focus areas at WAVES 2025.

Brands must eradicate the 'insight famine' to find success: Cannes Lions
Advertising
4 hours ago
Chris Powell

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.

When hands do the talking, the message hits home
Advertising
5 hours ago
Campaign India Team

When hands do the talking, the message hits home

A factory-floor film swaps voiceovers for sign language, as Godrej Consumer Products Ltd uses its employees with disabilities to spotlight silent strength and workplace equity.