Advertising
Staff Reporters
Nov 29, 2024

Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC

Its latest study reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.

Photo: Shutterstock

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

3 WPP brings in McKinsey to advise on strategic review

Why Shah Rukh Khan still rules India’s brand universe at 60

4 Why Shah Rukh Khan still rules India’s brand universe at 60

McCann hits the right note with Hero Splendor’s life symphony

5 McCann hits the right note with Hero Splendor’s life symphony

ICC World Cup: Where does women’s cricket stand after historic win?

6 ICC World Cup: Where does women’s cricket stand after historic win?

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

7 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Why almost every brand you know apologised

8 Why almost every brand you know apologised

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

9 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Can movies move the needle on child trafficking?

10 Can movies move the needle on child trafficking?

Related Articles

APAC ad spend growth cools as global market tops $1 trillion: WARC
Advertising
Aug 23, 2024
Nikita Mishra

APAC ad spend growth cools as global market tops $1 ...

Amazon disappears from Google Shopping ads
Advertising
Jul 28, 2025
Reem Makari

Amazon disappears from Google Shopping ads

Apple and Google’s RCS deal: A messaging shake-up for marketers?
Advertising
Mar 21, 2025
Nagesh Joshi

Apple and Google’s RCS deal: A messaging shake-up ...

APAC experts react to first day of DOJ and Google trial
Advertising
Sep 10, 2024
Shawn Lim

APAC experts react to first day of DOJ and Google trial

Just Published

Dharmendra, Bollywood’s ‘He-Man’, passes away at 89
Advertising
11 hours ago
Campaign India Team

Dharmendra, Bollywood’s ‘He-Man’, passes away at 89

With his rugged charm and pan-India appeal, he became one of advertising’s most bankable stars, speaking to the India that lay beyond the metros.

Omnicom-IPG merger nears completion: Here’s the full timeline
Advertising
13 hours ago
Marielle Descalsota

Omnicom-IPG merger nears completion: Here’s the ...

With the $13.5 billion deal now awaiting its final EU approval, we break down the key milestones that have shaped the industry-defining merger.

DOJ: Google must be split up to fix its ad monopoly
Advertising
13 hours ago
Staff Reporters

DOJ: Google must be split up to fix its ad monopoly

Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with promises or fines alone.

Haymarket Media Group wins global B Corp certification
Media
14 hours ago
Gideon Spanier

Haymarket Media Group wins global B Corp certification

Process has taken nearly three years.