Advertising
Staff Reporters
Nov 29, 2024

Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC

Its latest study reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.

Photo: Shutterstock

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Weekend Fun: The Blue Film Festival

1 Weekend Fun: The Blue Film Festival

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

IPL ads get a data makeover: What it means for brands

3 IPL ads get a data makeover: What it means for brands

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

4 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

The LinkedIn pitch frenzy: Meritocracy or marketing stunt?

5 The LinkedIn pitch frenzy: Meritocracy or marketing stunt?

Brands let women do the talking this International Women's Day

6 Brands let women do the talking this International Women's Day

McKinsey & Co acquires India's ETML

7 McKinsey & Co acquires India's ETML

Coca-Cola media business contract lies between Publicis and WPP

8 Coca-Cola media business contract lies between Publicis and WPP

Gender bias in ads costs more than just reputation—It hits revenue

9 Gender bias in ads costs more than just reputation—It hits revenue

Lollapalooza: A cultural investment for brands, not just a sponsorship

10 Lollapalooza: A cultural investment for brands, not just a sponsorship

Related Articles

APAC ad spend growth cools as global market tops $1 trillion: WARC
Advertising
Aug 23, 2024
Nikita Mishra

APAC ad spend growth cools as global market tops $1 ...

APAC experts react to first day of DOJ and Google trial
Advertising
Sep 10, 2024
Shawn Lim

APAC experts react to first day of DOJ and Google trial

WARC pegs global retail media advertising investment at $153.3 billion in 2024
Advertising
Jun 05, 2024
Campaign India Team

WARC pegs global retail media advertising investment...

Google’s US antitrust trial comes to an end as both parties lay their closing arguments
Advertising
Nov 27, 2024
Reem Makari

Google’s US antitrust trial comes to an end as both ...

Just Published

Lollapalooza: A cultural investment for brands, not just a sponsorship
Advertising
1 day ago
Vinita Bhatia

Lollapalooza: A cultural investment for brands, not ...

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.

Wizikey unveils AI-powered social media monitoring tool
Media
1 day ago
Campaign India Team

Wizikey unveils AI-powered social media monitoring tool

A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

Beyond IWD: Marico’s CMO on why gender conversations can’t be a one-day affair
Marketing
1 day ago
Nikita Mishra

Beyond IWD: Marico’s CMO on why gender conversations...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.

Capgemini appoints FleishmanHillard as global comms agency
PR
1 day ago
Elizabeth Wiredu

Capgemini appoints FleishmanHillard as global comms ...

The account moved after a competitive pitch