Sun TV has announced the appointment of Vijay Kumar as the chief operating officer with effect from March 11, 2011, consequent to Ajay Vidyasagar's resignation in February. Kumar has been with Sun TV since 1993.
A press note issued by the company to the Bombay Stock Exchange on March 11 informed that Vijay Kumar has more than 18 years of work experience in the broadcasting industry.
“With Sun TV, he has performed many strategic roles and has been instrumental in building and establishing the brand 'Udaya' as a market leader across Karnataka along with launching six channels strategically built around the flagship channel. His elevation to the role of chief operating officer will aid in further strengthening and vitalizing the Network's vision and strategy of retaining and expanding its reach and leadership position across the segments and markets it operates, while seeking to explore new, strategic and evolving cutting-edge trends across the media universe,” the note added.