Sumukhi Suresh launches Motormouth
Motormouth aims to create, curate and discover entertaining content for women across all platforms
Jan 27, 2022 12:09:00 PM | Article | Campaign India Team Share -
Sumukhi Suresh, writer, showrunner and comic has launched Motormouth, a content company.
The company is dedicated to creating stories centred around female characters, in both, long and short formats, including movies.
It was founded with an aim to change culture and gender lens using storytelling, without compromising on the aspect of humour. It will also have a dedicated team of writers to cater to branded content.
As the founder, Suresh will create, curate and discover entertaining content for women across all platforms.
She said, “The market assumes that only men pay to watch for content, therefore making content for them is the wisest content move. But that's only because they have been backed, championed and invested in for decades. I don’t want a slice of that pie, I want my own pie. I have become who I am only because women across different age groups watch me and love me (sometimes hate too). I want to invest in that. So that 30 years later investing in content for women is the wisest content move.”
Suresh added, "I had a dream to play the lead and not the best friend. I was told I don't look like a lead and asked whether I would be able to carry a movie or a show on my own. The only way to prove that notion wrong was to create my own show with a fundamentally flawed protagonist who you grudgingly root for. My management, Only Much Louder (OML) backed my dream, sold it to Amazon Prime Video and now there are two seasons of Pushpavalli. Hopefully, I make more of these for myself and other doe-eyed Sumukhis.”
Ajay Nair, managing director, OML, said, “Sumukhi is the ultimate multi-hyphenate. She has proven that she can write and act and run a multi-crore budget production while making people laugh. With Motormouth, she is all set to become one of India’s powerhouse creators and storytellers and we are thrilled to participate in the journey.” OML will represent Motormouth.
The start-up has already bagged two feature films and is currently pitching a tech comedy to a producer in the USA, apart from developing other shows and movies.