FCB Ulka has announced that CSO Suman Srivastava will take on additional charge as vice chairman for the group. He had joined the agency in March last year.
Rohit Ohri, chairman and CEO, FCB Ulka Group, said, "Good people make good things happen. That’s my guiding principle as I build my leadership team. In Suman I see a brilliant mind, a deep passion for brand building and inspiring leadership. I’m delighted to have him as my strategic partner as we write a new chapter in the history of FCB Ulka in India.”
Srivastava started his career with the Lintas Group in 1987. He moved to Euro RSCG India in 1996 before becoming CEO and chief strategy officer for Asia Pacific. He then turned entrepreneur and started strategic consulting firm Marketing Unplugged in 2011, which is now part of the FCB Ulka Group.
Quipping that he seems to be shifting jobs every year India hosts a cricket World Cup, Srivastava said, "I am thankful that Rohit offered me such an exciting new role just in the year that India is hosting the T20 World Cup. That ensures my record stays clean. And given that India is not likely to host another World Cup for many years, I look forward to a long and happy tenure at FCB Ulka."
Srivastava will oversee strategy and related functions, including Cogito Consulting, Asterii Analytics and Marketing Unplugged.