Draftfcb-Ulka Interactive has brought in Sudarshan Sudevan as creative head - digital. He joins from Isobar where he was creative director.
In a career spanning 13 years, he has also worked with Hungama Digital and BC Webwise. He started his career as a cartoonist before moving to the digital space.
On the move, Sudevan said, “I was in awe of Ambi and Chax, and their affinity to explore more; that made me want to try this opportunity. I hope to add my experience and expertise to this wonderful agency, and endeavour to make Draftfcb-Ulka one of the forerunners in the digital space in India. It’s an honour to work with one of the legends of the industry - Chax - and to be a part of such a renowned agency.”
Satish Ramachandran, senior vice president, Draftfcb-Ulka Interactive, said “At Draftffcb-Ulka we always believe in integrated digital solutions; towards this we have been consistently investing in talent and technology to ensure we are ahead of the curve. Sudi is a perfect addition to the team with his passion and experience in the space.”
KS Chakravarthy (Chax), national creative director, Draftfcb-Ulka, added, “Sudi is truly a product of the digital age, as passionate about technology as he is about ideas. With him at the helm of our very talented digital team, we look forward to an even tighter integration of our mainline and digital teams.”