Starcom Worldwide has been appointed as media agency partner by Radio One. The mandate of the agency network will be to manage Radio One’s media strategy and investment across all locations the radio channel is present in. In addition, it will provide strategic advice as well as business solutions.
Tarun Deep Kumar, executive director, India-North, Starcom Worldwide, said, "Radio One’s promise of 'maximum music, maximum choice' is changing the way people listen to music on Indian radio. As their strategic partner in reaching out to listeners, it gives us a sense of pride to be associated with a young and vibrant brand. We hope to leverage all the proprietary applications and competencies at our disposal to provide them with superior understanding of their listeners and strategic, business building solutions.”
Shyju Varkey, national head of marketing at Radio One, said, “We have found in Starcom Worldwide a partner who understands our need. We are confident that they will be able to help us meet our objectives with their rich expertise in integrated marketing communications. We look forward to the association to create brand’s presence, perception and penetration amongst the community of radio listeners.”
The account will be handled out of the Delhi office of Starcom Worldwide.
