Campaign India Team
Aug 06, 2012

Star Plus retains social focus with Lakhon Mein Ek in Satyamev Jayate slot

Channel says viewers have shown appetite for socially relevant content; series features stories of real people

Star Plus retains social focus with Lakhon Mein Ek in Satyamev Jayate slot

Star Plus replaces Satyamev Jayate with Lakhon Mein Ek, another series that focuses on socia issues. The show, which went on air at 11 am on 5 August, features stories of real people who have made a difference to society. Produced by Big Synegy, it is hosted by Pooja Gor of the serial Pratigya aired on Star Plus.

Uday Shankar, chief executive officer, Star India, said, “Satyamev Jayate reinforced what we knew about our viewers. They have an appetite for compelling stories that are built around the communities that we live in and that have a material impact on the kind of country we want to build and live in. Lakhon Mein Ek is consistent with that philosophy. The show itself is part of Star's efforts to use TV's reach and power to shape society's outlook and mindset by making examples out of individuals who influence change.”

Speaking to Campaign India, Nachiket Pantvaidya, head, Star Plus, said, “We felt we had made a beginning with Satyamev Jayate by getting into a zone where we were addressing issues that were affecting society at large. Lakhon Mein Ek is the next step in that effort where we are celebrating heroes. These are stories of people who have done some extraordinary work. The idea was to celebrate the fact that people have overcome adversities and have impacted many people's lives.”  

The channel has not decided on the number of episodes for Lakhon Mein Ek yet. Pantvaidya informed that 26 stories were ready to be told through the series. Each episode features the story of one person.

Source:
Campaign India

Related Articles

Just Published

1 day ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

1 day ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

1 day ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

1 day ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.