As the Hindi GEC space gets more cluttered, STAR Plus (367 GRPs, TAM, Week 28, CS 4+) widens the gap between itself and the number 2, Zee (231 GRPs) bolstered by strong performances by Bidayi and Jo Jeeta Wohi Superstar. Sony (94 GRPs), Imagine (90 GRPs) and 9X (86 GRPs) slug it out for the third spot.STAR One and Sahara continue to be in the consideration set for the third spot with GRPs in the high 70s.Viacom 18's Colors launches on Monday, 21 July to queer the pitch for the incumbents.
As the Hindi GEC space gets more cluttered, STAR Plus (367 GRPs, TAM, Week 28, CS 4+) widens the gap between itself and the number 2, Zee (231 GRPs) bolstered by strong performances by Bidayi and Jo Jeeta Wohi Superstar. Sony (94 GRPs), Imagine (90 GRPs) and 9X (86 GRPs) slug it out for the third spot.
STAR One and Sahara continue to be in the consideration set for the third spot with GRPs in the high 70s.
Viacom 18's Colors launches on Monday, 21 July to queer the pitch for the incumbents.
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Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.
The stack incorporates the technologies of research AI, generate AI, and predictive AI to help brands improve the effectiveness of their campaigns.
Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
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