As the Hindi GEC space gets more cluttered, STAR Plus (367 GRPs, TAM, Week 28, CS 4+) widens the gap between itself and the number 2, Zee (231 GRPs) bolstered by strong performances by Bidayi and Jo Jeeta Wohi Superstar. Sony (94 GRPs), Imagine (90 GRPs) and 9X (86 GRPs) slug it out for the third spot.STAR One and Sahara continue to be in the consideration set for the third spot with GRPs in the high 70s.Viacom 18's Colors launches on Monday, 21 July to queer the pitch for the incumbents.
As the Hindi GEC space gets more cluttered, STAR Plus (367 GRPs, TAM, Week 28, CS 4+) widens the gap between itself and the number 2, Zee (231 GRPs) bolstered by strong performances by Bidayi and Jo Jeeta Wohi Superstar. Sony (94 GRPs), Imagine (90 GRPs) and 9X (86 GRPs) slug it out for the third spot.
STAR One and Sahara continue to be in the consideration set for the third spot with GRPs in the high 70s.
Viacom 18's Colors launches on Monday, 21 July to queer the pitch for the incumbents.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.
As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.
Some of the biggest names in Indian advertising gathered for a freewheeling conversation on India's Cannes performance and what should be the country’s future aspirations.
The startup is tackling adland’s broken hiring pipelines with AI, proof-of-work portfolios, and on-demand creative expertise.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
