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Unlike the last couple of weeks, the difference between STAR Plus and Colors has widened again (TAM week 5, 2009). The difference between the two GECs is now 46 as compared to six last week. STAR Plus is at the top position with 317 GRPs (Last week: 292). Colors has garnered 271 GRPS as compared to last week's 286 GRPs. Zee TV is at the third slot with 209 GRPs (Last week: 220). Sony comes at number four with 75 GRPs.Other numbers: STAR One: 63, NDTV Imagine: 61, Sahara One: 49, SAB: 47 and 9X: 35.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
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The India campaign features Ananya Panday and Lakshya as new global ambassadors.