A steadily rising 9X has closed the gap between themselves and NDTV Imagine, STAR One and Sony to make the fight for third place in a four player battle. TAM ratings for week 14 released today show STAR Plus still the runaway leader with 361 GRPs followed by Zee TV with 232 GRPs. Third placed Sony with 88 GRPs is just a nose ahead of NDTV Imagine at 86 GRPs. 9X continues to grow steadily ( last four weeks 56, 57, 58 and 65 GRPs) and is now challenging the third place slot at 72 GRPs,ahead of STAR One (66 GRPs) for the first time since the launch of the channel.
Hindi GEC space: Fight for third place hots up
A steadily rising 9X has closed the gap between themselves and NDTV Imagine, STAR One and Sony to make the fight for third place in a four player battle. TAM ratings for week 14 released today show STAR Plus still the runaway leader with 361 GRPs followed by Zee TV with 232 GRPs. Third placed Sony with 88 GRPs is just a nose ahead of NDTV Imagine at 86 GRPs. 9X continues to grow steadily ( last four weeks 56, 57, 58 and 65 GRPs) and is now challenging the third place slot at 72 GRPs,ahead of STAR One (66 GRPs) for the first time since the launch of the channel.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Bachelor pads get a 'Big Billion' reality check
Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
Apollo Tyres replaces Dream11 as Team India jersey ...
Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.
Amazon launches new AI creative partner in ads console
The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
The job of advertising is not to sell
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.