Campaign India Team
Apr 10, 2008

Hindi GEC space: Fight for third place hots up

A steadily rising 9X has closed the gap between themselves and NDTV Imagine, STAR One and Sony to make the fight for third place in a four player battle. TAM ratings for week 14 released today show STAR Plus still the runaway leader with 361 GRPs followed by Zee TV with 232 GRPs. Third placed Sony with 88 GRPs is just a nose ahead of NDTV Imagine at 86 GRPs. 9X continues to grow steadily ( last four weeks 56, 57, 58 and 65 GRPs) and is now challenging the third place slot at 72 GRPs,ahead of STAR One (66 GRPs) for the first time since the launch of the channel.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

12 hours ago

Bachelor pads get a 'Big Billion' reality check

Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.

13 hours ago

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

14 hours ago

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

14 hours ago

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.