STAR Plus continued to dominate the GEC stakes, delivering 379 GRPs in Week 43 (TAM, HSM, CS4+), up from 361 in the previous week.
Colors was at 250 GRPs, down 11.
Sony slipped to 208 from 221, while Zee jumped to 203 from 178.
Sab improved to 118.
Colors holds fort
STAR Plus continued to dominate the GEC stakes, delivering 379 GRPs in Week 43 (TAM, HSM, CS4+), up from 361 in the previous week.
Colors was at 250 GRPs, down 11.
Sony slipped to 208 from 221, while Zee jumped to 203 from 178.
Sab improved to 118.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Is commerce, not creativity, now the main engine of ad growth?
Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.