'Stand your ground and fight for better creative work': Sidharth Loyal

Campaign India starts the countdown to the new year with an industry leader putting down one learning from 2017 and an expectation from 2018.

 

Here's what Sidharth Loyal, managing director, Wieden + Kennedy India, has to say:

 

A learning from 2017...

 

Stand your ground and fight for better creative work. It’s easy to do exactly what people want but both the brief and conversations become more interesting and challenging when one starts to push the envelope only in the interest to raise the bar for even better and more effective creative work.

 

An expectation from 2018...

 

Would love to work on more homegrown brands and definitely hope to see more of these brands and companies going global with better market share and reach; all on the back of some solid, effective and memorable creative work.

 

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