Campaign India Team
Dec 10, 2017

'The 'brand' continues to remain supreme': Nishi Suri

We ask industry leaders for a learning from 2017 and an expectation from 2018

'The 'brand' continues to remain supreme': Nishi Suri
Campaign India starts the countdown to the new year with an industry leader putting down one learning from 2017 and an expectation from 2018.
 
Here's what Nishi Suri, COO, Cheil SWA, had to say:
 
One big learning from 2017...
 
The most exciting learning has been that the 'brand' continues to remain supreme even as consumers engage more and more on digital platforms in newer and media rich formats.
 
Expectation from 2018...
 
In 2018, I foresee the lines between ATL and digital content blurring even more. As brands invest more in audience analysis, traditional agencies will have to closely integrate with digital specialisms like data analytics, social listening, social analytics etc.
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Edelweiss Tokio Life dramatises need for 'double insurance'
Premium
12 minutes ago

Edelweiss Tokio Life dramatises need for 'double ...

Watch the ad films conceptualised by Contract India here

Premium
AR Rahman and Horlicks offer melodious learning tips for children
Premium
3 hours ago

AR Rahman and Horlicks offer melodious learning ...

Watch the film conceptualised by FCB Ulka here

Premium
Dentsu Aegis sees in-housing as opportunity: Tim Andree
Premium
6 hours ago

Dentsu Aegis sees in-housing as opportunity: Tim Andree

Carat's North American work for P&G is an example of a hyrbrid model that includes in-housing, according to DAN's global CEO

Premium
Opinion: The world needs more voices like Diet Prada
Premium
21 hours ago

Opinion: The world needs more voices like Diet Prada

How social media is empowering common people to take a stand against top luxury brands and leading personalities