Campaign India starts the countdown to the new year with an industry leader putting down one learning from 2017 and an expectation from 2018.
Here's what Nishi Suri, COO, Cheil SWA, had to say:
One big learning from 2017...
The most exciting learning has been that the 'brand' continues to remain supreme even as consumers engage more and more on digital platforms in newer and media rich formats.
Expectation from 2018...
In 2018, I foresee the lines between ATL and digital content blurring even more. As brands invest more in audience analysis, traditional agencies will have to closely integrate with digital specialisms like data analytics, social listening, social analytics etc.
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