Campaign India Team
Dec 10, 2017

'The 'brand' continues to remain supreme': Nishi Suri

We ask industry leaders for a learning from 2017 and an expectation from 2018

'The 'brand' continues to remain supreme': Nishi Suri
Campaign India starts the countdown to the new year with an industry leader putting down one learning from 2017 and an expectation from 2018.
Here's what Nishi Suri, COO, Cheil SWA, had to say:
One big learning from 2017...
The most exciting learning has been that the 'brand' continues to remain supreme even as consumers engage more and more on digital platforms in newer and media rich formats.
Expectation from 2018...
In 2018, I foresee the lines between ATL and digital content blurring even more. As brands invest more in audience analysis, traditional agencies will have to closely integrate with digital specialisms like data analytics, social listening, social analytics etc.


Campaign India

Related Articles

Just Published

8 hours ago

Google is not killing ID solutions, but has ...

The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are

13 hours ago

Iodex UltraGel brings painless testimonials to life 

Watch the films conceptualised by Leo Burnett here

14 hours ago

Live blog: News updates - week of 1 March

In the news: Fast&Up, Organic India, Tute Consult

18 hours ago

Adventures of Baldy and Beardy: An introduction

Starting 8 March, follow the adventures of a writer who is sarcastic and brave on social media along with a gifted artist