Advertising
Campaign India Team
Dec 11, 2017

'Our clients businesses may grow unfettered': Sunil Lulla

We ask industry leaders for a learning from 2017 and an expectation from 2018

'Our clients businesses may grow unfettered': Sunil Lulla
Campaign India starts the countdown to the new year with an industry leader putting down one learning from 2017 and an expectation from 2018.
 
Here's what Sunil Lulla, chairman and MD, Grey India, had to say:
 
One Learning from 2017...
 
Be patient and pursue the 'Grey Cultural' code of creating famously effective work. It landed GREY with new strong brands.
 
Expectation from 2018...
 
The economy grows so our clients businesses may grow unfettered.  
 
Also read:
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Adani seeks single agency for INR 600-crore media overhaul

4 Adani seeks single agency for INR 600-crore media overhaul

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Johny Lever features in KFC’s new Feastival campaign

7 Johny Lever features in KFC’s new Feastival campaign

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

9 India’s quick commerce surge exposes a discipline gap for marketers

Winners of Agency of the Year 2025-South Asia announced

10 Winners of Agency of the Year 2025-South Asia announced

Related Articles

Sunil Lulla joins Astrum
PR
Aug 22, 2023
Campaign India Team

Sunil Lulla joins Astrum

Grey India bolsters creative bench, hires Nikhil Guha and Mahima Kukreja
Advertising
Sep 11, 2025
Campaign India Team

Grey India bolsters creative bench, hires Nikhil ...

Creative agency shake-up at WPP: Grey to move into Ogilvy Group
Advertising
May 14, 2025
Beau Jackson

Creative agency shake-up at WPP: Grey to move into ...

Dentsu India appoints Sunil Lulla as consultant advisor
Advertising
Mar 31, 2022
Campaign India Team

Dentsu India appoints Sunil Lulla as consultant advisor

Just Published

Paramount launches hostile $104 billion cash bid to take over Warner Bros
Media
10 hours ago
Reem Makari

Paramount launches hostile $104 billion cash bid to ...

Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.

Advertisers are watching Australia’s teen social media ban
Marketing
11 hours ago
Drew Benvie

Advertisers are watching Australia’s teen social ...

Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.

Mirror, EMIs and the postponed dream of retirement
Advertising
13 hours ago
Campaign India Team

Mirror, EMIs and the postponed dream of retirement

Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.

India’s E&M industry projected to grow 7.8%: PWC
Media
13 hours ago
Campaign India Team

India’s E&M industry projected to grow 7.8%: PWC

The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.