Advertising
Campaign India Team
Dec 11, 2017

'Our clients businesses may grow unfettered': Sunil Lulla

We ask industry leaders for a learning from 2017 and an expectation from 2018

'Our clients businesses may grow unfettered': Sunil Lulla
Campaign India starts the countdown to the new year with an industry leader putting down one learning from 2017 and an expectation from 2018.
 
Here's what Sunil Lulla, chairman and MD, Grey India, had to say:
 
One Learning from 2017...
 
Be patient and pursue the 'Grey Cultural' code of creating famously effective work. It landed GREY with new strong brands.
 
Expectation from 2018...
 
The economy grows so our clients businesses may grow unfettered.  
 
Also read:
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

India 2030: Middle class majority to fuel shift to experience-led spending

5 India 2030: Middle class majority to fuel shift to experience-led spending

Can sound make you taste spice? 7UP thinks so

6 Can sound make you taste spice? 7UP thinks so

Beyond the follower count: When influence meets due diligence

7 Beyond the follower count: When influence meets due diligence

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

9 The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

IPL ads: High stakes, low recall, and smarter plays

10 IPL ads: High stakes, low recall, and smarter plays

Related Articles

Sunil Lulla joins Astrum
PR
Aug 22, 2023
Campaign India Team

Sunil Lulla joins Astrum

Dentsu India appoints Sunil Lulla as consultant advisor
Advertising
Mar 31, 2022
Campaign India Team

Dentsu India appoints Sunil Lulla as consultant advisor

BARC's CEO Sunil Lulla resigns
Media
Aug 20, 2021
Campaign India Team

BARC's CEO Sunil Lulla resigns

Pringles splits with Grey as it ends 27-year relationship
Advertising
Jul 24, 2024

Pringles splits with Grey as it ends 27-year ...

Just Published

India’s big creative pitch: Now streaming to the world
Advertising
11 hours ago
Vinita Bhatia

India’s big creative pitch: Now streaming to the world

WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?

India’s creator economy meets Adobe’s global agenda at WAVES 2025
Marketing
14 hours ago
Campaign India Team

India’s creator economy meets Adobe’s global agenda ...

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.

EssenceMediacom retains top spot in April's APAC media league
Media
1 day ago
Matthew Keegan

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

How smarter mobile ads are beating big-budget campaigns: Report
Advertising
1 day ago
Staff Reporters

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.