Campaign India Team
Dec 06, 2017

'Viral products to replace viral content': Kawal Shoor

We ask industry leaders for a learning from 2017 and an expectation from 2018

'Viral products to replace viral content': Kawal Shoor
Campaign India starts the countdown to the new year with an industry leader putting down one learning from 2017 and an expectation from 2018.
 
Here's what Kawal Shoor, founding partner, The Womb had to say:
 
One learning from 2017...
We try to create ‘viral’ content/communications. The bigger future may be in developing ‘viral’ products instead.
 
One expectation from 2018...
As an industry we will get better at IP/copyrights protection of our ideas.
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

14 hours ago

Instagram launches Reels in India

India is the fourth country, after Brazil, Germany and France, where this new format is being tested.

14 hours ago

Warc Media Awards 2020: Havas Media's Charu ...

Only Indian on the 15-member list

17 hours ago

Club Mahindra gets Ayushmann Khurrana to reminisce ...

Watch the film conceptualised jointly by FCB Interface and PivotRoots along with Club Mahindra's in-house team

17 hours ago

Deepika Warrier to join Diageo India as CMO

Current CMO Julie Bramham will move into a global role within the brand as Warrier joins from PepsiCo.