'Viral products to replace viral content': Kawal Shoor

We ask industry leaders for a learning from 2017 and an expectation from 2018

Dec 06, 2017 08:09:00 AM | Article | Campaign India Team

Campaign India starts the countdown to the new year with an industry leader putting down one learning from 2017 and an expectation from 2018.
 
Here's what Kawal Shoor, founding partner, The Womb had to say:
 
One learning from 2017...
We try to create ‘viral’ content/communications. The bigger future may be in developing ‘viral’ products instead.
 
One expectation from 2018...
As an industry we will get better at IP/copyrights protection of our ideas.
 
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