Wieden + Kennedy bags Clove Dental

Wieden+Kennedy has bagged the creative mandate of Clove Dental. The agency bagged the dental clinic chain's account without a pitch.

 

Shreekant Srinivasan, head of business - New Delhi, Wieden + Kennedy. will be heading the account. 

 

Amar Singh, chairperson and CEO, Clove Dental, said, “Driven by quality and transparency for our customers we have always hired the best talents in the industry at Clove. We are excited about our partnership with Wieden + Kennedy as we step into our next phase of expansion. It’s a very critical phase in our journey and we are looking forward to this partnership to steer us positively towards the growth path.”

 

Ayesha Ghosh, president, Wieden + Kennedy, said, "We're thrilled and grateful to be Clove's partner of choice in their brand building journey. It's impossible to not be infected by the palpable energy that radiates from Amar and the people in charge at Clove. Happily, we too have abundant new energy and hunger waiting to be channelised into something as ambitious as Clove Dental's expansion plans. We're looking forward to creating a strategic brand platform that's compelling enough to hold together the marketing activation plan. Watch this space."

 

Srinivasan added, "Clove is a pioneer and leader in the dental care space in India. And they know that their next phase of growth requires culture building as much as it needs category creation. At Wieden + Kennedy, we love partnering with businesses that are looking to unlock cultural capital. It goes without saying, we are raring to go and together build a brand that ushers in a new age of dental care for India and Indians."