Campaign India Team
Dec 21, 2017

'Creativity needs bravery': Rohit Ohri

We ask industry leaders for a learning from 2017 and an expectation from 2018

'Creativity needs bravery': Rohit Ohri

Campaign India starts the countdown to the new year with an industry leader putting down one learning from 2017 and an expectation from 2018.

Here's what Rohit Ohri, group chairman and CEO, FCB India, has to say:
 
One learning from 2017...
 
Be prepared. 
 
Demonetisation and GST negatively impacted advertising budgets. These were extraneous factors and usually not factored into contingency plans. However, in the VUCA world the only way to survive is to be prepared for any eventuality.
 
One expectation from 2018...
 
Brave together. 
 
I’m hoping 2018 will see more clients and agencies being brave together. Creativity needs bravery. And, I would like to see more brave work next year.
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
You will never unsee Jif's man-squirrel in new spots from Publicis
Premium
2 days ago

You will never unsee Jif's man-squirrel in new ...

The creative shop launched a double campaign with Jif and Smuckers.

Premium
Bobo and Bladder adventure through Elvie's funny ads about female incontinence
Premium
2 days ago

Bobo and Bladder adventure through Elvie's funny ...

Tech start-up wants women with incontinence to know they are not alone.

Premium
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
Premium
2 days ago

The scent of a gamer: Lynx tie-in with Xbox debuts, ...

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

Premium
Sofa story sparkles in Fevicol's diamond jubilee commercial
Premium
2 days ago

Sofa story sparkles in Fevicol's diamond jubilee ...

Watch the film conceptualised by Ogilvy here