Campaign India starts the countdown to the new year with an industry leader putting down one learning from 2017 and an expectation from 2018.
Here's what Rohit Ohri, group chairman and CEO, FCB India, has to say:
One learning from 2017...
Demonetisation and GST negatively impacted advertising budgets. These were extraneous factors and usually not factored into contingency plans. However, in the VUCA world the only way to survive is to be prepared for any eventuality.
One expectation from 2018...
I’m hoping 2018 will see more clients and agencies being brave together. Creativity needs bravery. And, I would like to see more brave work next year.
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