Campaign India Team
Dec 21, 2017

'Creativity needs bravery': Rohit Ohri

We ask industry leaders for a learning from 2017 and an expectation from 2018

'Creativity needs bravery': Rohit Ohri

Campaign India starts the countdown to the new year with an industry leader putting down one learning from 2017 and an expectation from 2018.

Here's what Rohit Ohri, group chairman and CEO, FCB India, has to say:
 
One learning from 2017...
 
Be prepared. 
 
Demonetisation and GST negatively impacted advertising budgets. These were extraneous factors and usually not factored into contingency plans. However, in the VUCA world the only way to survive is to be prepared for any eventuality.
 
One expectation from 2018...
 
Brave together. 
 
I’m hoping 2018 will see more clients and agencies being brave together. Creativity needs bravery. And, I would like to see more brave work next year.
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Taapsee Pannu lands a crispy news anchor job with Kurkure
Premium
21 hours ago

Taapsee Pannu lands a crispy news anchor job with ...

Watch the film conceptualised by Wunderman Thompson here

Premium
Torie Henderson to depart OMG
Premium
22 hours ago

Torie Henderson to depart OMG

Market-level CEOs will lead their territories as the CEO of SEA and India.

Premium
Manav Sethi joins Eros International as group CMO
Premium
Dubai Lynx 2019: Bobby Pawar, Geet Rathi, Prerna Mehra and Rathi Gangappa on jury
Premium
1 day ago

Dubai Lynx 2019: Bobby Pawar, Geet Rathi, Prerna ...

Festival to be held between 10-13 March