Campaign India starts the countdown to the new year with an industry leader putting down one learning from 2017 and an expectation from 2018.
Here's what Anil S Nair, CEO and managing partner, Law & Kenneth Saatchi & Saatchi, had to say:
A learning from 2017...
Be open to collaboration from even the most unlikely partners. For eg:- A dinner table conversation with a friend who is in the Telecom Technology field resulted in a unique solution for one of our clients for his after sales service challenge. Ever since I have been actively encouraging people to have conversations and listen to every person/ firm who is interested in doing something with us.
An expectation from 2018...
My expectation from 2018 is to have a better handle on the data deluge that is hitting us. Data analytics is throwing up really large volume of rather uninspiring insights which look good only on a powerpoint. I wish that we get more smart data which helps in deeper understanding and efficiencies. So it’s time to put some right brains into the data world.
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