Campaign India Team
Dec 19, 2017

'It’s time to put some right brains into the data world': Anil S Nair

We ask industry leaders for a learning from 2017 and an expectation from 2018

'It’s time to put some right brains into the data world': Anil S Nair

Campaign India starts the countdown to the new year with an industry leader putting down one learning from 2017 and an expectation from 2018.

Here's what Anil S Nair, CEO and managing partner, Law & Kenneth Saatchi & Saatchi, had to say:
A learning from 2017...
Be open to collaboration from even the most unlikely partners. For eg:- A dinner table conversation with a friend who is in the Telecom Technology field resulted in a unique solution for one of our clients for his after sales service challenge. Ever since I have been actively encouraging people to have conversations and listen to every person/ firm who is interested in doing something with us.
An expectation from 2018...
My expectation from 2018 is to have a better handle on the data deluge that is hitting us. Data analytics is throwing up really large volume of rather uninspiring insights which look good only on a powerpoint. I wish that we get more smart data which helps in deeper understanding and efficiencies. So it’s time to put some right brains into the data world.


Campaign India

Related Articles

Just Published

9 hours ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

14 hours ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

14 hours ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

14 hours ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.