Campaign India Team
Jul 17, 2018

Agency Report Card 2017: Wieden + Kennedy

We assess Wieden + Kennedy's 2017 performance based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Agency Report Card 2017: Wieden + Kennedy
2017 was the first full year in charge for Wieden + Kennedy’s new leadership team. In September 2016, Sidharth Loyal was appointed as MD and two ECDs in the form of Shuchi Thakur and Molona Wati Longchar joined the agency.
 
While W+K has a heritage across the world for great award winning creative work, its India office was lacking in this space. And that changed in 2017 as it bagged Gold and Bronze at the Cannes Lions International Festival of Creativity for Nike’s ‘Da Da Ding’. The entry also helped the agency win metals at Spikes Asia, Goafest, The One Show and the Effies.
 
 
 
Agency Report Card 2017

W+K Delhi

2017:

B

Country heads: Sidharth Loyal (MD),
ECDs: Shuchi Thakur and Molona Wati Longchar 
 
During the year, one of the pillars for growth for the agency was taking multiple client projects in-house including films, where its creative teams wrote, shot, directed and edited those pieces of work. The agency’s hiring process changed as it looked for people outside of traditional agency set ups. It looked towards content producers from the print and journalism industry and teamed them up with its creative teams. 
 
The agency states that it comes at a premium and not all the clients initiating pitches can afford them on a retainer basis. This leads to clients that ‘value their thinking’ picking them on a project basis instead. 
 
But there were account wins in 2017 – Dalmia Cement, Hayward’s 5000 beer and Budweiser.
 

WKED

The agency launched a new learning and training initiative called WKED to help all employees to learn new skills and refresh existing skill sets. Short for W+K Education, the program aimed to promote a culture of constant learning through in-office and outside office workshops for employees. 

 

Source:
Campaign India

Related Articles

Just Published

Premium
Keith Weed joins WPP's board
Premium
16 hours ago

Keith Weed joins WPP's board

He had retired from Unilever earlier this year

Premium
Nikhil Rungta joins Verizon Media as country manager
Premium
17 hours ago

Nikhil Rungta joins Verizon Media as country manager

Will be based in Bengaluru and will lead Verizon's brands which include Yahoo News, HuffPost and Yahoo Mail

Premium
Leo Burnett gets Mayuresh Dubhashi and Sonal Chhajerh as ECDs
Premium
18 hours ago

Leo Burnett gets Mayuresh Dubhashi and Sonal ...

Dubhashi moves from Grey while Chhajerh was previously with Publicis Singapore

Premium
Sunil Kataria elected as chairman for ISA again
Premium
20 hours ago

Sunil Kataria elected as chairman for ISA again

He has led the body for the last three years