Sreedhar Reddy Komalla joins SonyLIV as head – Telugu content

Will focus on leading the brand’s expansion plans for its Telugu vertical

Jun 16, 2021 04:41:00 AM | Article | Campaign India Team

SonyLIV has appointed Sreedhar Reddy Komalla (also known as Madhura Sreedhar Reddy) as head – Telugu content, digital business. 
 
He will be responsible for bolstering the Telugu content library and overseeing the development plans of the platform in the region. He will also focus on leading the expansion plans for the Telugu vertical of SonyLIV, for users across markets.
 
After onboarding G Dhananjayan as head - Tamil content, this move is another effort by SonyLIV to strengthen its presence in the southern market. 
 
Ashish Golwalkar, head - content, SonyLIV and SET, said, “We are delighted to have Madhura Sreedhar Reddy at SonyLIV to head the Telugu portfolio. Reddy brings with him a diversified experience that will help us chart out growth for Telugu content and offer captivating stories of India to our audience across genres.”
 
Reddy said, “I am excited and looking forward to my new innings at SonyLIV. My role here is to extend SonyLIV’s footprint in the Telugu market and churn out homegrown content which caters to users across geographies.”
 
Reddy started his career with TCS, Infosys, Wipro and Tech Mahindra. After a 11-year corporate stint,  he pursued his filmmaking dreams.