Reset Tech gets Shirin Johari onboard as creative head

Health-tech company Reset Tech (K&L Wellness Technology) has appointed Shirin Johari as its creative head.

 

She will work with the management to bring the brand’s ideas to life in the creative canvas and will be responsible for taking the integrated messaging to users and the media alike.

 

Johari's last full-time stint was with BookMyShow, where she was creative lead. 

 

Karan Talreja, founder, Reset Tech, said, “While Shirin’s portfolio and accolades speak for themselves, I believe our brand’s messaging and outreach will specifically benefit immensely from her creative direction. Her rich experience in design, brand building and storytelling will surely make the brand stronger and create a fresh outlook for our existing and prospective consumers.”

 

Johari said, “There is a compound value that has emerged in my ability to collaborate in unfolding larger visions from having innovated as an advertising creative and an entrepreneur. To build exciting, enlightening and impactful work in the confluence of mindfulness, science and creativity, is a space that deeply resonates with and thrills me. So coming on board RESET TECH to launch and build the Aayu app, with such a fabulous team seems serendipitous!

 

With 16 years of experience, she has also worked with companies like JWT, Ogilvy & Mather, Creativeland Asia, DDB Mudra and TBWA.