Spotify assigns its content marketing duties to Supari Studios

Supari Studios has bagged the content marketing duties for Spotify India. 

 

The agency will be responsible for creating and executing compelling digital content marketing campaigns for Spotify India’s digital and social channels among other marketing activities. 

 

The account was won post a multi-agency pitch. 

 

Manoti Jain, chief operating officer, Supari Studios, said, “Kulfi Collective proudly unites with Spotify, a visionary brand reshaping the very fabric of music and culture. As masters of immersive storytelling, we’re excited to catapult Spotify's brand presence to extraordinary heights, forging deep connections with its vibrant user base and offering unforgettable new brand experiences.”

 

Shirley D'Costa, chief business officer, Kulfi Collective, said, “We are thrilled to partner with Spotify to amplify its brand presence and engage with its ever-growing user base. At Kulfi, we're committed to providing clutter-breaking, culture-shaping brand solutions to our partners. Spotify operates at the intersection of music and culture, making it an incredibly influential brand, especially among Gen Z and millennial audiences. We're very excited to deliver brand solutions driving engagement through  content and social for Spotify.”