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Amagi files INR 1,789-crore IPO, January debut set
INR 667.21 crore from the proceeds are earmarked for AI-led technology and cloud infrastructure, as the SaaS firm sharpens its streaming and ad-tech operating model.
Azorte’s bid to be Gen Z’s ‘safe space’
Reframing mediocrity as transition, the Reliance Retail fashion brand’s caregiver-led campaigns used reassurance over aspiration to drive footfalls, relevance and measurable retail outcomes.
When shoppers go all-in on AI
According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.
2026: Less noise, more nerve. (One can hope.)
The Infectious Advertising CEO pins down the trends shaping creative success in 2026 and the strategies falling out of favour.
