Spice Group appoints Platinum Media as its media AOR

The Spice Group, a BK Modi led conglomerate with interests in mobile handsets, retail media and entertainment and technology and finance has handed over its media duties to Madison Media Group. The account will be handled through Platinum Media. The agency bagged the account without a pitch.Mudra Max is the incumbent agency. The account size is estimated to be Rs 25-30 crore.

by Campaign India Team