Campaign India Team
Jul 17, 2019

Speakers for second edition of Advertising Club's D-Code announced

12 experts will look to decode inspiring digital campaigns on 7 August in Mumbai

Speakers for second edition of Advertising Club's D-Code announced
The Advertising Club has announced the second edition of D-Code, through which 12 experts will look to decode inspiring digital campaigns. 
 
The event will be held in Mumbai on 7 August. 
 
Each speaker will get 10 minutes and their showcase will include: 
One best work of theirs
One best work by another brand 
Three tips to crack the digital code
 
The speakers include:
 
1: Jogesh Lulla (Cornerstone Sport and Entertainment)
2: Karan Bedi (MX Player)
3: Kenny Sabastian (stand up comedian, singer)
4: Nirmal Pulickal (Facebook)
5: Partha Sinha (McCann Worldgroup)
6: Rashi Goel (Nestle)
7: Sachin Sharma (Bytedance - Tik Tok) 
8: Sidharth Rao (Dentsu Webchutney)
9: Srivats TS (Swiggy)
10: Sumeet Narang (Bajaj Auto)
11: Venky Mysore (KKR)
12: Vikas Agnihotri (Google)
 
Vikram Sakhuja, group CEO, media and OOH, Madison Communications and president, The Advertising Club, said, “Digital occupies a higher share of mind space of marketers than the share of spends. Partly because they are still trying to figure out how to unleash the true power of Digital. D-CODE is the most important calendar entry for these marketers, because it is the only forum where numerous digital practitioners, will share their best work, someone else’s best works, and give their essence of learnings on what worked. Miss it at your own risk.”
 
Aditya Swamy, head, agency partnerships and creative services, Google, and managing committee member, The Advertising Club, said,“Curating D-CODE with Punitha, we have looked to get views from all sides of the eco system. Publishers, marketers and agencies will put their work and the work of the industry under the scanner to tell you in a rapid-fire format the kind of work that truly makes the cut across creative, media and data. With over 500M users, digital is now truly mainstream and cracking the D-CODE is a huge opportunity to grow your brand and business.”
 
Punitha Arumugam, digital evangelist and managing committee member, The Advertising Club added, “Similar to D-CODE last year, we are ensuring a speaker list that represents the vast and multifaceted dynamics of the online world. Our speakers this year once again include a mix of the established and emerging online publishers, a client list that spans the traditional advertisers to pure online commerce  businesses, representation from the agency world , creators who have built their brands online and the speaker list would not of course have been complete without cricket given its dominating online presence this year . We hope at the end of D-CODE 2019, the 24 case studies and 36 tips from these 12 speakers over just 2 hours would provide great insights on how to use online for brands and business”
 
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Source:
Campaign India

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