Rediffusion Y&R has elevated Spandan Mishra to head, strategic planning. He will report to Navonil Chattejee, chief strategy officer.
Mishra was partner, strategic planning and had joined the agency in 2012.
He said, “Rediffusion has been home from the first day I stepped in for an interview. Four years later, it continues to be the same. The vibe has always been friendly, generous and open-minded – perfect for a planner to thrive in. It’s a privilege to lead the line. What makes it better is to have an incredible mentor like Navonil, hungry creative, experienced account managers and a wonderful team of young planners. Looking forward to partnering our clients in owning bigger, sharper and smarter ideas.”
Dhunji S Wadia, president, Rediffusion Y&R, said, "Spandan has an incredible ability to identify the core of a challenge and find several unpredictable and unique solutions that work. A man of many talents, Spandan inspires insightful and provocative creative – that’s why he is a wonderful strategic planning person. And he instills a high level of confidence among his colleagues and clients. He will work closely with Navonil and help leverage our strengths, build on our progress and drive great results for our clients and the agency."
Chatterjee added, “Clarity and flamboyance are two things that don’t always go hand in hand. Spandan is one of those rare guys who combine the two brilliantly. We want Rediffusion to be a hub for young and talented planners, and Spandan is the right person to spearhead that agenda of ours.”
In a career spanning 10 years, he has also worked with ICICI, Leo Burnett and Last Minute Productions.
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The agency has been working on the account since 2004