10 months ago| video
The e-commerce platform was working on a teaser campaign with celebrities, before releasing the final film on 4 September
Sep 05, 2022 10:27:00 AM | Article | Campaign India Team Share -
While this left netizens guessing that the new show or movie could be a collaboration with all the actors mentioned above, one of the names did a huge reveal, albeit unintentionally.
Surprise : Poster of Deepika Padukone New film #MegaBlockbuster #deepikapadukone pic.twitter.com/o0O7TPAEpJ— Varsha (@VarshaIIMC) September 2, 2022
E-commerce platform Meesho, rolled out the campaign, asking the celebrities it roped in, to avoid revealing its name in their posts. This promotional stunt went extremely sideways for the brand, and was soon deleted by Ganguly. But social media users left no stone unturned to make the error viral, by taking screenshots of his original post and spreading them all across Twitter.
Sourav Ganguly ruined the fun. pic.twitter.com/OMKaQY8iUn— Mufaddal Vohra (@mufaddal_vohra) September 2, 2022
It was assumed that this could’ve been a copy-paste error by Ganguly’s social media team, since celebrities involved in the stunt might have received a script to share with the poster.
Aur ab app bol bhi kya sakte hai! pic.twitter.com/vR06kzOBDa— Nitish Katyal (@nitishkatyal15) September 3, 2022
The final campaign was released on 4 September:
When Dada hits, it's a 6.— Meesho (@Meesho_Official) September 2, 2022
When Dada mishits, it's still a 6. @SGanguly99 #MegaBlockbuster pic.twitter.com/JPHtvjpYYm