Campaign India Team
Jun 30, 2023

Kapil Sharma sparks controversy by declaring Zupee as India's game

Watch the film conceptualised by Leo Burnett here

Zupee has announced the appointment of comedian Kapil Sharma as brand ambassador and has rolled out a film ‘India ka apna game’ (India's own game), to highlight this association. 

 

Conceptualised by Leo Burnett, the film showcases Sharma watching a news debate about his controversial claim that cricket isn't India's national game. It then goes onto featuring former cricketer Harbhajan Singh, former hockey player Sardar Singh, freestyle wrestler Yogeshwar Dutt and Kabaddi player Pawan Sehrawat engaging in a playful discussion about which game truly represents the game of India. The film climaxes with Sharma joining the news debate and surprising everyone by declaring Ludo as India's favorite game. It ends with all the sports personalities and previous opponents coming together to acknowledge their love for Ludo.  

 

Dilsher Singh Malhi, CEO and founder, Zupee, said, "Kapil Sharma, one of India's most beloved entertainers, joins Zupee as our brand ambassador. With his comedic genius, relatable charm, and ability to connect with the masses, Kapill truly personifies our quest to deliver joyful and meaningful entertainment. With the ‘India Ka Apna Game’ campaign, we aim to celebrate the widespread popularity and sentimental bond people have with the game of Ludo, honouring the affection it holds in the hearts of the nation.”

 

Rajdeepak Das, CEO and chief creative officer, Leo Burnett South Asia, added, “Ludo is ingrained in our cultural fabric and appeals to large audiences across ages. Our campaign takes a lighthearted approach to celebrate the country’s love for Zupee’s Ludo as 'India Ka Apna Game' in a fun and quirky way.”

 

CREDITS: 

 

Client: Zupee 

Agency: Leo Burnett

Production: Prodigious

Source:
Campaign India

Related Articles

Just Published

5 hours ago

L’Oréal's latest work with Aishwarya Rai Bachchan ...

All while making the global icon look impossibly perfect—proof that rejecting digital validation is easier said than done.

10 hours ago

Moves and wins: Week of 1 September

Our weekly roundup of the latest appointments and account wins from Grey India, Adfactors PR, Madison Media, V Spark Communications, McCann Worldgroup India, Vigor Media Worldwide, Nothing, PVNA Group, TukTuki, TrucksUp, Flash Communications, CreativeFuel, and many more.

11 hours ago

Andrew Scott, WPP’s global COO and M&A guru, to ...

Close ally of outgoing CEO Mark Read will support new boss Cindy Rose until end of 2025.

11 hours ago

The Dentsu sale is natural selection; the dinosaurs ...

Dentsu’s sale, WPP’s turmoil, Omnicom and IPG’s merger chase all point to the fact that the giants of advertising are stumbling. As TrinityP3's Darren Woolley argues, this is natural selection at work. In the end, it's adapt or go extinct.