Campaign India Team
Jun 30, 2023

Kapil Sharma sparks controversy by declaring Zupee as India's game

Watch the film conceptualised by Leo Burnett here

Zupee has announced the appointment of comedian Kapil Sharma as brand ambassador and has rolled out a film ‘India ka apna game’ (India's own game), to highlight this association. 


Conceptualised by Leo Burnett, the film showcases Sharma watching a news debate about his controversial claim that cricket isn't India's national game. It then goes onto featuring former cricketer Harbhajan Singh, former hockey player Sardar Singh, freestyle wrestler Yogeshwar Dutt and Kabaddi player Pawan Sehrawat engaging in a playful discussion about which game truly represents the game of India. The film climaxes with Sharma joining the news debate and surprising everyone by declaring Ludo as India's favorite game. It ends with all the sports personalities and previous opponents coming together to acknowledge their love for Ludo.  


Dilsher Singh Malhi, CEO and founder, Zupee, said, "Kapil Sharma, one of India's most beloved entertainers, joins Zupee as our brand ambassador. With his comedic genius, relatable charm, and ability to connect with the masses, Kapill truly personifies our quest to deliver joyful and meaningful entertainment. With the ‘India Ka Apna Game’ campaign, we aim to celebrate the widespread popularity and sentimental bond people have with the game of Ludo, honouring the affection it holds in the hearts of the nation.”


Rajdeepak Das, CEO and chief creative officer, Leo Burnett South Asia, added, “Ludo is ingrained in our cultural fabric and appeals to large audiences across ages. Our campaign takes a lighthearted approach to celebrate the country’s love for Zupee’s Ludo as 'India Ka Apna Game' in a fun and quirky way.”




Client: Zupee 

Agency: Leo Burnett

Production: Prodigious

Campaign India

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