Campaign India Team
Jan 06, 2021

Sourav Ganguly to continue as brand ambassador for Fortune rice bran oil

Although Adani Wilmar has temporarily withdrawn all its TVCs featuring the former Indian cricketer, it continues with him as ambassador

Sourav Ganguly to continue as brand ambassador for Fortune rice bran oil
Three days after Sourav Ganguly suffered a heart-related ailment, Adani Wilmar (parent company of Fortune rice bran oil), has temporarily withdrawn all campaigns featuring the former Indian cricket team captain.
 
Even though the brand faced severe backlash for claiming to aid in heart problems, makers of the brand are sure to continue working with the former cricket honcho according to media reports. The brand also defended Ganguly by explaining that heart-related disorders could happen to anyone, irrespective of the products they use. 
 
Although a lot of reasons have sparked discontent towards Ganguly in this regard, his withdrawal from Fortune's ads is only a temporary solution. 
 
Ganguly has been signed by Adani Wilmar for a period of two years and also endorses its mustard oil and soya nuggets brands in West Bengal. 
 
Source:
Campaign India