Campaign India Team
Sep 11, 2012

Sourabh Mishra to join bates India as planning head and group chief strategy officer

Mishra is currently chief strategy officer at Saatchi & Saatchi

Sourabh Mishra to join bates India as planning head and group chief strategy officer

bates India has announced the appointment of Sourabh Mishra as national planning head and group chief strategy officer. Mishra will be based out of Mumbai and will join the agency in October 2012. He is currently chief strategy officer at Saatchi & Saatchi. 

Commenting on his appointment, Sanjay Thapar, chief executive officer, bates India, said, “We are excited to welcome Sourabh within the bates fold and have him as part of the leadership team. Sourabh’s strategic planning abilities, knack to get under the skin of brands combined with his incisive consumer insights are second to none and will play a critical role in delivering solutions to clients that will take their campaigns to the next level. We have great confidence in his abilities and are privileged to have recruited someone of his calibre into the business.”
 
Mishra said, “I am very excited to be a part of bates in the current juncture of its journey. bates’ holistic solutions driven approach and the ‘changengage’ philosophy represent an opportunity to create solutions for today’s fast changing times driven by engagement ideas that provoke conversations among brands and customers.”
 
Mishra started his career with Contract Advertising twenty years ago. He has also worked with BPL Telecom, Ogilvy & Mather, McCann Erickson, Everest Brand Solutions, Reliance Capital and TBWA India.
Source:
Campaign India

Related Articles

Just Published

1 day ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

1 day ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

2 days ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

2 days ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.