bates India has announced the appointment of Sourabh Mishra as national planning head and group chief strategy officer. Mishra will be based out of Mumbai and will join the agency in October 2012. He is currently chief strategy officer at Saatchi & Saatchi.
Commenting on his appointment, Sanjay Thapar, chief executive officer, bates India, said, “We are excited to welcome Sourabh within the bates fold and have him as part of the leadership team. Sourabh’s strategic planning abilities, knack to get under the skin of brands combined with his incisive consumer insights are second to none and will play a critical role in delivering solutions to clients that will take their campaigns to the next level. We have great confidence in his abilities and are privileged to have recruited someone of his calibre into the business.”
Mishra said, “I am very excited to be a part of bates in the current juncture of its journey. bates’ holistic solutions driven approach and the ‘changengage’ philosophy represent an opportunity to create solutions for today’s fast changing times driven by engagement ideas that provoke conversations among brands and customers.”
Mishra started his career with Contract Advertising twenty years ago. He has also worked with BPL Telecom, Ogilvy & Mather, McCann Erickson, Everest Brand Solutions, Reliance Capital and TBWA India.