Sony's media account up for review?

Sony Entertainment Television has called for a review of its media account. It is learnt that the general entertainment channel from Multi Screen Media which has been steadily accumulating more GRPs week on week - 183 in week 45 - is now looking for a fresh media strategy.MediaCom is currently the media agency for the channel. The agencies participating in the pitch include OMD, Carat and MediaCom.Watch this space for further developments.

by Campaign India Team