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Nov 17, 2009
Sony's media account up for review?
Sony Entertainment Television has called for a review of its media account. It is learnt that the general entertainment channel from Multi Screen Media which has been steadily accumulating more GRPs week on week - 183 in week 45 - is now looking for a fresh media strategy.MediaCom is currently the media agency for the channel. The agencies participating in the pitch include OMD, Carat and MediaCom.Watch this space for further developments.
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