Sony Pictures Networks' kids entertainment channel, Sony Yay, has appointed Beanstalk Asia to handle its creative duties. The account was won following a multi-agency pitch.
Leena Lele Dutta, business head, Sony Pictures Networks India, Kids Genre, said, "At Sony Yay, it's important for us to get partners on-board who are aligned to our vision and work closely with us every step of the way helping us achieve our goals. We are delighted to have Beanstalk Asia on board as our creative partner. They successfully ticked off all our requirements and effectively integrated the brand proposition in every idea they showcased. We are looking forward to this journey with Beanstalk Asia, which promises to be filled with creativity and fun."
Upendra Singh Thakur, founder and director, Beanstalk Asia, said, “Beanstalk Asia is excited to partner Sony Yay, which is best positioned to capture the minds of kids with their delightful mix of original desi shows. We bring to the table an in-depth understanding and extensive experience to create impactful advertising in the children’s television segment. At Beanstalk Asia we follow rigours to arrive at a consumer behavior insight and thereafter sync this insight strategically with the brand requirements to create tailor-made solutions. And most importantly, if you add child-like enthusiasm and dollops of madness, you are bound to make a big impression in the world of kids. We look forward to a stimulating journey with Sony Yay to stir up this segment.”
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