Campaign India Team
Apr 11, 2023

Sony Sports Network extends partnership with UEFA

The deal includes the UEFA Euro 2024 and 2028

Sony Sports Network extends partnership with UEFA
Sony Sports Network has extended its partnership with UEFA (Union of European Football Associations). 
 
The sports network has acquired exclusive media rights for all the UEFA national team competitions scheduled between 2022-2028. This includes UEFA Euro 2024 and 2028. 
 
The UEFA tournaments will be available exclusively on television and OTT (SonyLiv) across India, Afghanistan, Pakistan, Bangladesh, Bhutan, Nepal, Maldives, and Sri Lanka.
 
The six-year deal gives Sony Sports Network access to over 1,300 football matches. 
 
Sony Sports Network is also the broadcaster for the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League.
 
Guy-Laurent Epstein, director - marketing, UEFA, said, “We are very pleased to continue our partnership with Sony Sports Network as the home of UEFA National Team Football in the Indian subcontinent until 2028. Fans in the region will be offered an extensive and excellent coverage of UEFA’s European National Team Football portfolio which includes the European Qualifiers, UEFA Nations League, UEFA Euro 2024, and UEFA Euro 2028, with all matches broadcast on linear television and the digital platform SonyLIV.”
 
Rajesh Kaul, chief revenue officer - distribution and international business and head - sports business, Sony Pictures Networks India, said, “We're thrilled to announce that Sony Sports Network has extended its partnership with UEFA and secured the rights to the UEFA EURO 2024 and 2028 editions, further cementing our commitment to delivering premium quality football on a massive scale. With the acquisition of exclusive television and digital rights in the Indian sub-continent, we're excited to bring the tournament to viewers in multiple languages, ensuring that fans can experience the thrill of one of the biggest events in football. UEFA commands some of the most premium football properties, and this association expands our football portfolio with an additional 1,300 football matches making us the premier destination for European football in India."
 
He added, "There is a high attraction for the marquee UEFA Euro tournament, featuring the top European footballing nations, both with advertisers and viewers in India. And this was evident in the successful broadcast of UEFA Euro 2020 on Sony Sports Network in which the viewership impressions were more than triple of UEFA EURO 2016 along with over 65 brands that associated with our network for the prestigious tournament across our linear and digital platforms.”
 
Source:
Campaign India

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