On the back of their Hindi Feature Films and the Akshay Kumar appearance on Dus Ka Dum, Sony jumped to 130 GRPs (Week 33, TAM, CS 4+), just a nose ahead of Colors (128 GRPs) in the battle for the Hindi General Entertainment Channel stakes.STAR Plus and Zee both lost a bit of ground ( 311 and 209 GRPs respectively).Other performances for the week include STAR One (93 GRPs), NDTV Imagine (90 GRPs) and 9X (75 GRPs).
On the back of their Hindi Feature Films and the Akshay Kumar appearance on Dus Ka Dum, Sony jumped to 130 GRPs (Week 33, TAM, CS 4+), just a nose ahead of Colors (128 GRPs) in the battle for the Hindi General Entertainment Channel stakes.
STAR Plus and Zee both lost a bit of ground ( 311 and 209 GRPs respectively).
Other performances for the week include STAR One (93 GRPs), NDTV Imagine (90 GRPs) and 9X (75 GRPs).
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The report also suggested that HD channel viewership increased by 15% in the last two years
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Account won post a multi-agency pitch
They join Dentsu's Ashish Bhasin who is jury chairman and Shubhranshu Singh of Royal Enfield who is among the jury heads
