Sony pips Colors

On the back of their Hindi Feature Films and the Akshay Kumar appearance on Dus Ka Dum, Sony jumped to 130 GRPs (Week 33, TAM, CS 4+), just a nose ahead of Colors (128 GRPs) in the battle for the Hindi General Entertainment Channel stakes.STAR Plus and Zee both lost a bit of ground ( 311 and 209 GRPs respectively).Other performances for the week include STAR One (93 GRPs), NDTV Imagine (90 GRPs) and 9X (75 GRPs).

Aug 21, 2008 07:00:00 AM | Article | Campaign India Team

On the back of their Hindi Feature Films and the Akshay Kumar appearance on Dus Ka Dum, Sony jumped to 130 GRPs (Week 33, TAM, CS 4+), just a nose ahead of Colors (128 GRPs) in the battle for the Hindi General Entertainment Channel stakes.
STAR Plus and Zee both lost a bit of ground ( 311 and 209 GRPs respectively).

Other performances for the week include STAR One (93 GRPs), NDTV Imagine (90 GRPs) and 9X (75 GRPs).