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STAR Plus continued to rule the Hindi GEC market with an impressive 310 GRPs (Week 43, CS 4+ HSM, TAM) even as Colors made it five weeks in the No. 2 spot with 215 GRPs.Colors' performance was fairly broadbased, with Balika Vadhu emerging as the top rated show during the week (peak 7.45, average 6.97) garnering support from Jai Shri Krishna and Bigg Boss II.Zee slipped under 200 with 198 GRPs, more than a 100 GRPs ahead of fourth placed Sony with 86 GRPs.NDTV Imagine (73), STAR One (73), Sahara One (60) and 9X (54) made the rest of the numbers for the week.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.