Campaign India Team
Apr 22, 2022

Sony Pictures Networks India launches sustainability guidelines

Structured for content production, the guidelines aim to reach zero environmental footprint by 2050

Sony Pictures Networks India launches sustainability guidelines
Sony Pictures Networks India (SPNI) has launched sustainability guidelines for content production. 
With these guidelines, SPNI aims to achieve a zero environmental footprint by 2050.
The broadcast network will integrate these guidelines in a few of its shows before extending them to all ongoing productions. It will also outline a course of action that all SPNI associated production houses and partners will adhere to. 
The measures include initiatives such as a complete ban on single-use plastic, thermocol for set design and flex for printing. 
Furthermore, it also recommends training and capacity-building initiatives to develop a workforce and infrastructure sensitised to the ongoing processes associated with the green shift.
The initiatives emphasised in the sustainability guidelines is the company's step towards carbon accounting and carbon footprint mapping for all its shows and will extend to other formats of operations too. 
These guidelines will help accelerate SPNI's transition to a fully green work model. 
N.P. Singh, managing director and CEO, Sony Pictures Networks India, said, “Led by SPNI’s philosophy of taking greener steps, we have parked our investments in a portfolio of green funds focused on developing companies dedicated to environmental causes such as renewable energy, waste and water management, land use and energy-efficient construction, clean transportation, and climate change, among others.”
Campaign India

Related Articles

Just Published

2 days ago

BQ Prime merges with NDTV Profit

Aims to break the business news clutter through this consolidation by providing insights and actionable financial advice at scale for its audiences

2 days ago

Step beyond tokenism when advertising for people ...

A panel shared how brands should focus on authenticity and explore the role of advertising in driving social change at ASCI's D&I Edge summit

2 days ago

HDFC grants Kapil Sharma, Tiger Shroff, and ...

Watch the films conceptualised by Wondrlab here

2 days ago

Agency of the Year 2023 winners: Asia-Pacific/Network

See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards