Sony India consolidates media duties with IPG Mediabrands’ Initiative

Agency bags mandate for Sony’s consumer electronics and mobile handsets businesses following a multi-agency pitch

Sony India consolidates media duties with IPG Mediabrands’ Initiative

Sony India has consolidated its media duties with IPG Mediabrands’ Initiative.

Sony's consumer electronics business (handled by Initiative) and mobile handset  business (handled by OMD) were up for a pitch. Media duties for both businesses have now been consolidated with Initiative. The agency's mandate includes digital media.

IPG Mediabrands India’s Anamika Mehta said, “We are truly delighted with this massive win. A proud and happy moment for us as a team. This will be a game changer as we leverage IPG Mediabrands’ scale and market clout. We look forward to some path breaking work with Sony in times ahead.”

Shashi Sinha, chief executive officer, IPG Mediabrands India, added, “It is a great new beginning for IPG Mediabrands India and we would like to thank Sony India for reposing their faith in the team.”

Source:
Campaign India

Related Articles

Just Published

9 hours ago

MRUCI greenlights readership survey pilot amid ...

Vikram Sakhuja is elected as the non-profit’s chairman, Dhruba Mukherjee named vice-chairman

10 hours ago

Travel signals redefined as India becomes advertiser...

Unpromptd joins forces with Agoda to pitch travel intent as a premium proxy for consumer demand, pushing brands to rethink digital spends.

11 hours ago

Indian consumers tilt toward homegrown brands as ...

58% of consumers favour local or small businesses in a Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.

11 hours ago

Romance, rings and a remix: Indriya flips the script

Indriya’s festive campaign with Aditi Rao Hydari and Siddharth blends intimacy, jewellery and a reimagined classic, rethinking how brands frame modern romance.