Sony India consolidates media duties with IPG Mediabrands’ Initiative

Agency bags mandate for Sony’s consumer electronics and mobile handsets businesses following a multi-agency pitch

Sony India consolidates media duties with IPG Mediabrands’ Initiative

Sony India has consolidated its media duties with IPG Mediabrands’ Initiative.

Sony's consumer electronics business (handled by Initiative) and mobile handset  business (handled by OMD) were up for a pitch. Media duties for both businesses have now been consolidated with Initiative. The agency's mandate includes digital media.

IPG Mediabrands India’s Anamika Mehta said, “We are truly delighted with this massive win. A proud and happy moment for us as a team. This will be a game changer as we leverage IPG Mediabrands’ scale and market clout. We look forward to some path breaking work with Sony in times ahead.”

Shashi Sinha, chief executive officer, IPG Mediabrands India, added, “It is a great new beginning for IPG Mediabrands India and we would like to thank Sony India for reposing their faith in the team.”

Source:
Campaign India

Related Articles

Just Published

20 hours ago

Cannes Lions 2020 cancelled: Indian adland reacts

Some believe learnings will be missed while some call for work to be celebrated with an online event

22 hours ago

Cannes Lions not to be held in 2020

Festival scheduled to return in June 2021

23 hours ago

Weekend Wrap: 3 April 2020

In the news: ASCI, Media Mantra, Ogilvy, The BlueBeans, Ventes Avenues

23 hours ago

Vivo India salutes the heroes who wear capes

Watch the film conceptualised by Dentsu Impact here