Campaign India Team
Oct 18, 2013

IPG Mediabrands names Anamika Mehta CEO of Initiative; Nandini Dias elevated as CEO, Lodestar UM

Former COOs of Lodestar UM will continue to report to Shashi Sinha, CEO, IPG Mediabrands India

Nandini Dias (L) and Anamika Mehta (R)
Nandini Dias (L) and Anamika Mehta (R)

IPG Mediabrands has named Anamika Mehta, formerly COO at Lodestar UM, as CEO of Initiative.

Nandini Dias, COO, Lodestar UM, has been given the mandate of running the agency as its CEO.

They will continue to report to Shashi Sinha, CEO, IPG Mediabrands India.

Confirming the development, Sinha noted that the leadership team for IPG Mediabrands is now comprised of Amar Deep Singh (CEO, MAP India), Anamika Mehta (Initiative), Nandini Dias (Lodestar UM) and Suresh Balakrishna (CEO, BPN).

Also read:

IPG Mediabrands buys out Interactive Avenues; co-founder Amar Deep Singh to be CEO, MAP India

Lintas Media Group launches BPN, headed by Suresh Balakrishna as CEO

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Taboola partners with Samsung to expand user reach ...

To serve news recommendations on Samsung News app.

2 hours ago

AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign

Looks for agencies with deep knowledge of financial behaviour and compelling, high-impact communication capabilities.

5 hours ago

CTV’s big picture: Small screens are getting left ...

As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.

7 hours ago

Why India’s creator economy is becoming every ...

It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next three years, according to a BCG report.