Advertising Media
Campaign India Team
Oct 18, 2013

IPG Mediabrands names Anamika Mehta CEO of Initiative; Nandini Dias elevated as CEO, Lodestar UM

Former COOs of Lodestar UM will continue to report to Shashi Sinha, CEO, IPG Mediabrands India

Nandini Dias (L) and Anamika Mehta (R)
Nandini Dias (L) and Anamika Mehta (R)

IPG Mediabrands has named Anamika Mehta, formerly COO at Lodestar UM, as CEO of Initiative.

Nandini Dias, COO, Lodestar UM, has been given the mandate of running the agency as its CEO.

They will continue to report to Shashi Sinha, CEO, IPG Mediabrands India.

Confirming the development, Sinha noted that the leadership team for IPG Mediabrands is now comprised of Amar Deep Singh (CEO, MAP India), Anamika Mehta (Initiative), Nandini Dias (Lodestar UM) and Suresh Balakrishna (CEO, BPN).

Also read:

IPG Mediabrands buys out Interactive Avenues; co-founder Amar Deep Singh to be CEO, MAP India

Lintas Media Group launches BPN, headed by Suresh Balakrishna as CEO

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

4 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Googlies on Google: A curiosity-driven game for search

5 Googlies on Google: A curiosity-driven game for search

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

6 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

7 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Moves and Wins: Week of 30 June

8 Moves and Wins: Week of 30 June

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Kuku FM launches Kuku TV targeted at mobile-first viewers

10 Kuku FM launches Kuku TV targeted at mobile-first viewers

Related Articles

IPG Mediabrands India bets on dual leadership amid global flux
Advertising
May 18, 2025
Vinita Bhatia

IPG Mediabrands India bets on dual leadership amid ...

Nandini Dias steps down as CEO of Lodestar UM
Media
Mar 15, 2022
Campaign India Team

Nandini Dias steps down as CEO of Lodestar UM

Shashi Sinha takes a trip down memory lane after bagging the AAAI Lifetime Achievement Award
Advertising
Dec 04, 2023
Campaign India Team

Shashi Sinha takes a trip down memory lane after ...

Lodestar UM launches 'Full Colour Media' proposition for brands
Advertising
Feb 12, 2025
Campaign India Team

Lodestar UM launches 'Full Colour Media' proposition...

Just Published

Two sides of the bed: Insured versus uninsured
Advertising
10 hours ago
Campaign India Team

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

Death by feedback: Why creative work keeps getting blunted
Opinion
10 hours ago
Deepankar Das

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

63% of Indian CMOs are under pressure to deliver profitability; 53% for revenue growth
Advertising
10 hours ago
Campaign India Team

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.