Campaign India Team
May 28, 2012

Sony goes High Definition

Following Six and Max, MSM's flagship goes HD from 28 May

Sony goes High Definition

Sony Entertainment Television will launch broadcast in High Definition from 28 May. The HD feed will be available for analog as well as digital distributors, including Tata Sky, Airtel, Dish TV, Videocon, Hathway and Seven Star.

NP Singh, chief operating officer, Multi Screen Media Pvt Ltd, said, "Traditionally, SET Network has always embraced technological excellence and going HD is another step in that direction. Improving viewer delight is our aim and I am sure that our consumers will enjoy the enhanced viewer experience immensely."

Sneha Rajani, senior executive vice president and business head, Sony Entertainment Television, added, "As a channel that has always been a pioneer in its content offering for the TV audience at large, Sony will continue to keep its viewers in the forefront and be a leader in the marketplace. Going HD is a continuation of that focus and a very proud moment for us all."

Multi Screen Media already offers two of its channels, Six and Max, in High Definition.

Source:
Campaign India

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