Campaign India Team
May 28, 2012

Sony goes High Definition

Following Six and Max, MSM's flagship goes HD from 28 May

Sony goes High Definition

Sony Entertainment Television will launch broadcast in High Definition from 28 May. The HD feed will be available for analog as well as digital distributors, including Tata Sky, Airtel, Dish TV, Videocon, Hathway and Seven Star.

NP Singh, chief operating officer, Multi Screen Media Pvt Ltd, said, "Traditionally, SET Network has always embraced technological excellence and going HD is another step in that direction. Improving viewer delight is our aim and I am sure that our consumers will enjoy the enhanced viewer experience immensely."

Sneha Rajani, senior executive vice president and business head, Sony Entertainment Television, added, "As a channel that has always been a pioneer in its content offering for the TV audience at large, Sony will continue to keep its viewers in the forefront and be a leader in the marketplace. Going HD is a continuation of that focus and a very proud moment for us all."

Multi Screen Media already offers two of its channels, Six and Max, in High Definition.

Source:
Campaign India

Related Articles

Just Published

3 days ago

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

Oct 17, 2025

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Oct 17, 2025

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

Oct 17, 2025

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.