Campaign India Team
Mar 06, 2009

Sony acquires Channel 8 in India

Sony Pictures Television International (SPTI) has made a foray into the Bengali-language TV segment with the acquisition of Channel 8, the only Bengali-language film channel in India.  The channel will be under the management of SPTI’s international networks group.Andy Kaplan, SPTI’s president, international networks said, “We are excited by the prospects of Channel 8 and the revenue potential for us in the Bengal region.  We look forward to providing even more high-quality Bengali-language programming in the region.”

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

4 hours ago

Haymarket buys Marketing Week, Creative Review and ...

Acquisition ‘reinforces’ the owner of Campaign and PRWeek's market-leading position in marcomms.

7 hours ago

What the almost-cancellation of Jimmy Kimmel means ...

A pep talk for creatives in the age of authoritarianism.

7 hours ago

Advertisers hold the keys to reviving UN sustainabil...

Most people are not reading through 50-page sustainability reports. That’s where creativity comes in.

7 hours ago

SS Rajamouli's lens turns scooter launch into ...

Hero MotoCorp’s Destini 125 campaign borrows the director’s big-screen flair, positioning the scooter as a futuristic yantra built for aspirational riders.