Soho Square bags Bajaj Electricals' creative duties

Bajaj Electricals has assigned its creative duties to Soho Square following a multi-agency pitch. The business comprises fans, kitchen and domestic appliances under the Bajaj brand. Prior to this, Onads Communications handled the business.

Beena Koshy, vice president and head - advertising and brand development, Bajaj Electricals, said, “After much deliberation we decided upon Soho Square, Mumbai. In addition to the Ogilvy lineage, what tilted the scale in their favour is the exciting mix of creative and strategy that the agency has displayed on its current clients.”

Samrat Bedi, office head, Soho Square, Mumbai, said, “This has been a good year, winning H&R Johnson, Franklin Templeton and now Bajaj Electricals. The management at Bajaj has very ambitious plans in terms of brand portfolio and the way forward for their future campaigns. We are excited about partnering them in this journey. It is indeed an honour for Soho Square Mumbai."

Shashank Lanjekar, senior VP - planning, added, “One of the things that really worked in our favour was the vision we shared for the brand. This resonated well with the Bajaj team.”  

Soho Square's Mumbai office will handle the account.