Marketing In-Depth
Campaign India Team
Jan 15, 2013

‘So what’s the first brand that comes to mind?’

Staying top of mind among consumers ready for their first car, and ‘serving the Indian consumer’ are among priorities for brand Nissan, says Nitish Tipnis, director - sales and marketing, Hover Automobile India in conversation with Raahil Chopra.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Akasa Air puts ground crew in the spotlight

1 Akasa Air puts ground crew in the spotlight

AI’s double-click: More speed, less soul?

2 AI’s double-click: More speed, less soul?

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

3 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Dentsu appoints bankers to seek buyers for international business

4 Dentsu appoints bankers to seek buyers for international business

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

6 Microdramas test India’s appetite for stories in 120 seconds

Festive ad rush puts Amazon’s new tools to test

7 Festive ad rush puts Amazon’s new tools to test

GST simplification raises stakes for festive marketers

8 GST simplification raises stakes for festive marketers

Publicis CEO Arthur Sadoun shoots down suggestions about a large-scale acquisition

9 Publicis CEO Arthur Sadoun shoots down suggestions about a large-scale acquisition

Adobe launches ad making tool for small businesses

10 Adobe launches ad making tool for small businesses

Related Articles

90% of the crises in automotive industry are predictable: Nissan’s Lavanya Wadgaonkar
PR
Jan 09, 2024
Anupama Sajeet

90% of the crises in automotive industry are ...

Ranjeev Vij quits TBWA\India
Advertising
Apr 28, 2025
Campaign India Team

Ranjeev Vij quits TBWA\India

Nissan launches campaign for Teana, X-Trail
Advertising
Sep 22, 2009
Campaign India Team

Nissan launches campaign for Teana, X-Trail

Nissan’s marketing head on consumer targeting and revising the agency model
Marketing
Nov 05, 2020
Surekha Ragavan

Nissan’s marketing head on consumer targeting and ...

Just Published

India’s consumers redraw the map of aspiration
Advertising
1 day ago
Vinita Bhatia

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

WPP boss Cindy Rose awarded $6.1 million in shares to compensate for leaving old employer
Advertising
1 day ago
Will Green

WPP boss Cindy Rose awarded $6.1 million in shares ...

Shares will vest over five-year period.

Clarity cuts through advertising’s noise
Opinion
1 day ago
Gayatri Rana

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

Indian consumers push food brands toward health, tech and sustainability
In-Depth
1 day ago
Campaign India Team

Indian consumers push food brands toward health, ...

While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.