Surekha Ragavan
Nov 05, 2020

Nissan’s marketing head on consumer targeting and revising the agency model

Asia’s VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.

A still from Nissan's first brand-led video in Asia (see the video below)

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